Bijoux Birks expands U.S. presence in Saks Fifth Avenue

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Canada’s Bijoux Birks is targeting the U.S. market with an expanded partnership with Saks Fifth Avenue, as it debuts a new collaborative collection.

Created in partnership with American ballerina and actress Kylie Jefferson, known for her lead role in Netflix’s breakout series ‘Tiny Pretty Things’, the collection launches in 12 Saks Fifth Avenue locations across the country and on Saks.com, and arrives as Birks seeks to increase their brand presence in the U.S.

Bijoux Birks, which is also available at a selection of U.S. retailers, including Mayors Jewellers stores, first partnered with Saks Fifth Avenue in 2020 when it launched in seven locations: Atlanta, Naples, Sarasota, South Coast Plaza, Phoenix, San Francisco, Birmingham and online at Saks.com.

Based on much success, five additional Saks stores have been added for the collaborative collection launch: Boston, Troy, Houston, Palm Beach Gardens, and New Orleans.

Saks also features Bijoux Birks most popular collections including Birks Snowflake, Birks Bee Chic, Birks Muse, Birks Dare to Dream, Birks Pétale, Birks Rosée du Matin, Birks Splash, and Birks Iconic.

 

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