Arguably, the aim of any wellness journey is to feel good about your physical and nutritional choices. But it would be remiss of us to deny the alluring benefits of looking good, too. With that in mind, two women created and launched a new fashion line this summer with the aim of tipping the scales and changing how we perceive comfort and our bodies.
The fitness fashion brand is the brainchild of two entrepreneurial minds: fashion aficionado Joanna Sinclair and fitness expert Patrice White. The collection, inspired by personal experiences and shared visions, seamlessly blends style with comfort and functionality.
As a well-known personality in the fitness industry, White explained that it had always been a dream of hers to produce her own activewear. She tells Lifestyle, “I wanted to create a brand that reflects my style and meticulous attention to detail in terms of cut, functionality, and support.”
On the other side of the spectrum, leisure is a go-to dress standard for Sinclair, so it was easy for her to jump at the opportunity to merge ideas and skills with her friend of almost two decades.