First came the supposed death of skinny jeans. Then, the resurgence of cargo pants, halter tops and baby tees.
If there’s one thing retailers can agree on, it’s that Gen Z is hot for the early 2000s fashion trends now booming in popularity.
College interns and young workers are donning wide-legged slacks at the office. The claw clip, a retro hair staple, is back; as are mesh tops, miniskirts and a host of colorful apparel that can make consumers look like they stepped out of a Disney Channel show from 2004.
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Fueled by social media platforms including TikTok, the so-called Y2K trend resurfaced as consumers began attending parties and going out after pandemic lockdowns. What began with hair accessories like butterfly clips and the comeback of straight-leg jeans has expanded to all-denim garments, cargo and flare pants and everything shiny, among other looks.