Powered by ThredUp’s Resale-as-a-Service (RaaS) tech and logistics program, Madewell Forever is the first 360 resale platform to be launched through this channel. The two companies collaborated closely in order to create the denim-focused white-label resale channel, which includes a digital shop. The platform, which will allow Madewell fans to both empty out their own closets and shop for second-hand denim pieces, launches with more than 3,000 pre-owned women’s jeans.
Stocked via ThredUp’s inventory and with pieces collected at Madewell stores, Madewell Forever will add new styles hourly, as available. Customers can bring pre-worn jeans of any brand or style to Madewell stores and receive $20 to be spent on a full-priced pair of the brand’s jeans. Collected denim items are then sent to ThredUp, who sort the inventory and pass on women’s Madewell denim that meets its quality standards to be resold via Madewell Forever.
Pieces that are not considered fit for resale will be recycled through approved programs such as Cotton’s Blue Jeans Go Green. “At Madewell, we believe that it is our responsibility to create quality products that are built to last, develop solutions to reduce apparel waste, and keep clothing in circulation for as long as possible,” said J.Crew Group CEO Libby Wadle in a release.
