FabAlley: Redefining fashion in the new normal

You don’t have to be a fashion guru to know that the pandemic has changed the way people dress. People swiftly ditched jeans, or heels, or anything uncomfortable, while loungewear, sweatpants and other such roomier, looser garments became de rigueur. Even Anna Wintour, global editorial director of Vogue, who for long scoffed at the idea of sweatpants as fashion, was spotted in a pair on the magazine’s Instagram page.

Of course, apparel makers had to follow the changing trend, especially ones that specialise in workwear for women. Like FabAlley. The Delhi-based brand spent the lockdown months of April and May last year in overhauling its collection and soon launched a line of lounge-wear and clothes that could be worn through the day.

“We designed clothes that were roomy, and stylish across seasons, but also crafted with skin-friendly fabrics like cotton and linen,” says Tanvi Malik, co-founder of High Street Essentials (HSE), which houses FabAlley and its sister brand, Indya.

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