Today, Team Qhubeka NextHash (www.TeamQhubeka.com) is delighted to announce its partnership with luxury fashion brand Burberry. This support will commence from the start of the 108th Tour de France and will feature an iconic new jersey that will first be revealed at the team presentation in Brest, France.
Burberry is the first luxury fashion brand to partner with a cycling team and share the vision that through this partnership we are united in our longstanding commitment to driving positive change in communities and building a more inclusive future.
The partnership brings together shared values of pushing boundaries, exploring new spaces and landscapes to create possibilities, and challenging expectations.
Meaning “to move forward”, Qhubeka enables people to earn bicycles through its not-for-profit programmes, which will also be supported by a donation from Burberry. Qhubeka’s initiatives help students travel to school, healthcare workers access more patients and first responders transport life-saving equipment to those in need.
Rod Manley, Chief Marketing Officer, Burberry:
“We are delighted to be supporting Team Qhubeka NextHash, partnering with them as they compete in Tour de France and contributing to their charitable work.
We were inspired by their ethos of uniting a diversity of cultures and backgrounds to focus on high performance while having a meaningful positive impact on the communities around them.
We will be cheering them on through every stage of the Tour and into the future, and we are so proud to be a part of their team”.