American footwear brand Crocs appoints Tracy Gardner to BoD

Crocs, a US-based leader in innovative footwear, has appointed Tracy Gardner to its board of directors, effective June, 9, 2021. Crocs manufactures the Crocs brand of foam clogs. Crocs’ proprietary Croslite material, a moulded footwear technology, is included in the vast majority of Crocs’ collection and delivers extraordinary comfort with each step.

Gardner is a visionary brand builder with more than three decades of experience developing and leading high performing teams to elevate consumer brands across omni-channel platforms. A servant leader with an eye for brand transformation, Gardner currently splits her time between board work, advising enterprise start-up companies across both public and private sectors, and serving as guest visiting professor at New York University, Crocs said in a press release.

Gardner has been a principal of Tracy Gardner Consultancy since 2010. She has deep expertise in leading growth and strategy within highly regarded fashion brands, including Gap, J.Crew, and Lands’ End. From 2004 to 2010, she held a number of leadership roles at J.Crew, where she ultimately served as president, completing its public offering and helping to grow revenues by approximately $1 billion. She also spent more than 11 years in several omni-channel leadership roles across Gap’s portfolio of purpose-led brands, according to Crocs.

“We are pleased to welcome Tracy to the Crocs’ board of directors. A proven brand builder, Tracy has an uncanny ability to lead both established and upstart brands to profitable growth by strategically positioning how those companies reach, engage and interact with their consumers.

We’re confident that her contributions as a trusted advisor and board member will drive increased shareholder value and relevance for the Crocs brand,” Thomas J. Smach, chairman of the board said in a statement.