Victoria’s Secret is introducing a whole new look for its retail stores. As part of the lingerie giant’s brand makeover, which will introduce The VS Collective of accomplished women and The Victoria’s Secret Global Fund for Women’s Cancers, Victoria’s Secret is switching up its stores to reflect the new company mission.
In the past, photographs and video reels of scantily-clad Victoria’s Secret Angels modeling lingerie were prominently featured throughout the retail stores. The third floor of the Fifth Avenue flagship in New York City also housed Victoria’s Secret Fashion Show memorabilia worn by previous Angels in a museum-like display. But soon, shoppers can expect to enter a completely different experience.
For the first time in its 44 year history, all images of the iconic Angels will be stripped from Victoria’s Secret stores, a representative from the brand told Page Six and confirmed to PEOPLE.
Mannequins of all shapes and sizes will be on display throughout the stores, and brighter lighting and pale pink walls were chosen to create a space that feels “more inviting for women to enter,” Victoria’s Secret’s new creative director, Raul Martinez, told Page Six.
