Social commerce fashion platform Browzzin launches in India, to invest $5 mn

Browzzin will scrape through over 12 million products worldwide or 3 million products for India and show users similar products. Influencers in return will get commissions from Browzzin on sale on of each product or similar-looking products

NEW DELHI: Fashion-based social commerce platform Browzzin that soft-launched in India, is set to invest $5 million in the country cataloguing Indian and international labels and capitalising on the growing fashion influencer ecosystem.

Browzzin, co-founded by Harry Markl, former managing director of LVMH’s Private Equity arm L Catterton, sets the stage for fashion influencers in the country who can use the app to curate fashion looks and drive traffic for brands and marketplaces by letting users discover similar or featured brands while getting paid for it.

Markl finds the Indian market “interesting” in many ways. “One is, this whole influencer marketing in fashion may still be in an infant phase… it is more developed in the U.S. and Europe.

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