Plan C launches e-commerce deadstock collection; opens pop-ups in East and West

The eco-departure comes in a busy year for Plan C and its founder Carolina Castiglioni, which has seen Plan C develop its first shoe collection; and prepare the opening of several new shop-in-shops in the United States and Asia.

Plan C already boasts over 100 sales points worldwide. Not bad going for a brand that was just launched in 2018. Fashionable ladies clearly connect with its individualistic DNA of naïve sophistication.

“We launched e-commerce during lockdown, as a new project in February. Now we can communicate directly with our customers and it’s very important to express more of our ideas. It’s like having a flagship we control directly, even if we don’t have our own physical store,” enthuses Carolina in a Zoom from Milan with Communications Director Celeste Morozzi.

Throughout the pandemic, the pair never stopped coming to their Milan headquarters on Via Visconti di Modrone in the central San Babila neighborhood, located inside Castiglioni’s grandmother’s one-time fur atelier. As any well-informed fashionista can tell you, Carolina is very much fashion aristocracy, seeing as her mother Consuelo founded and guided Marni for over two decades.

This summer, Plan C will open spaces in Bergdorf Goodman in New York; and in Neiman Marcus in LA, offering the upcoming fall/winter collection.