LVMH partners with Canopy on sustainable fashion initiative

As part of European Green Week, the partnership will support Canopy’s ‘Pack4Good’ (packaging) and ‘CanopyStyle’ (fashion) initiatives, which work in partnership with brands to change supply chains, save forests, and bring alternative ‘Next Generation Solutions’ from the margins of the marketplace to the mainstream.

As part of LVMH’s commitments, it will ensure its supply chains for paper, paper packaging and fabrics are free of fibre from the world’s Ancient and Endangered Forests by the end of 2022, as well as influence its supply chains to protect the world’s remaining forests and endangered species habitat and forward the ‘Free, Prior and Informed Consent’ of communities and Indigenous rights and title.

In addition, LVMH and its maisons will also support the development of Next Generation Solutions with circular economy alternatives that include smart design as well as game-changing innovations.

“LVMH’s Initiatives For the Environment Program (LIFE 360) recognizes and celebrates the importance of the world’s ancient and endangered forests as key to the world’s biodiversity and our ability to address climate change,” said Hélène Valade, environment development group director, LVMH.