When Glamnetic, a beauty brand initially known for its magnetic eyelashes, expanded into the press-on nails category by the end of 2020, the company looked to fast fashion for inspiration.
Glamnetic wanted to consistently come out with trendy designs to keep up with the changing consumer demand. To do so, Glamnetic launches a new collection almost every month, which features new designs and themes. The company has released 11 different collections and has 95 nail designs in total.
While many brands try to stay on top of trends, only a few have the bandwidth to keep up. For Glamnetic, launching new lines in quick succession has proven to be fruitful. The strategy has effectively led Glamnetic to sell over 1.5 million press-on nails to date. Glamnetic said that some of its best-selling designs — such as Goal Digger, Hailey and Caviar — constantly sell out.
“There was no brand that was consistently coming out with super trendy designs and we wanted to be that brand,” said Ann McFerran, CEO and founder of Glamnetic. She described Glamnetic’s approach as “fast fashion of nails but in a trendy, higher-end and better-quality way.”
