2022 has been an exciting year for music, as social media’s influence on popular releases is more prominent than ever. A new trend for musicians is releasing a single multiple times, with different versions playing with tempo and speed. Artists are releasing slowed and reverbed or sped-up versions of songs in hopes of becoming the next Tiktok sensation. This trend is not specific to new releases either: artists like Demi Lovato and Michael Bublé have rereleased old hits after social media resurrection.
The opposite can also be said: Tiktok and other social media platforms have catapulted smaller artists into the mainstream. If an unsigned artist goes viral online, it can gather millions of streams on Spotify and other streaming services, which can garner recognition from record labels.
