In 2022, technology’s most transformative business impact is on customer behaviors, experiences, and expectations. With the kinds of technology previously only available to enterprise businesses .
cloud storage, open-source code and development, accessible eCommerce tools — now at their fingertips, consumers are empowered in ways that have dramatic implications for the way they interact with your brand.
Your customers experience brands through multiple devices simultaneously, across a growing number of digital channels, and even pay for goods with various digital currencies. Technology is also where they turn for advice on which companies they should trust and identify with, and where they go to voice their happiness (or unhappiness) with your brand.
