Prince: The Immersive Experience to Debut in Chicago This Summer


Next week’s weather forecast for Chicago involves rain showers  purple rain, specifically  expected to last four months. This climate shift is due to Prince: The Immersive Experience setting up shop on Michigan Avenue from June 9 to Oct. 9, giving attendees a chance to experience the musical storm Prince created in his lifetime in a brand-new way.

Presented by Superfly in partnership with Prince’s estate, the interactive experience will boast 10 multidimensional spaces that will bring the late musical innovator’s creative evolution, activism and sound to life  including the artwork for one of his most influential albums, Purple Rain. “You’re going to be able to step in a Purple Rain album cover,” Superfly co-founder Kerry Black tells Rolling Stone.

“Where you can get your photo up on the motorcycle. But we’re also doing a full buildout of the entire street scene, right? So there’s going to be the First Avenue club and a bunch of the stores.”

Other setups include Prince’s Studio A at Paisley Park and a dance party where guests can groove to an audiovisual experience designed by the “Kiss” singer’s lighting designer Roy Bennett and powered by Bose speakers. Historic wardrobe pieces, photography, instruments and more will be available to peruse, courtesy of the Prince Estate.