Ohio State preseason Heisman candidates C.J. Stroud and Jaxon Smith-Njigbapartnered with Express through NIL to become the brand’s first collegiate athlete style ambassadors.
The clothing brand is based out of Columbus, Ohio. Stroud and Smith-Njigba will utilize their social media reach to attract potential new customers to Express by showcasing some of the brand’s off-the-field attire.
“C.J. and Jaxon are two outstanding, influential college athletes from our corporate hometown of Columbus, Ohio and we expect that their authenticity and relatability will appeal to our current customers as well as draw a new, younger demographic to our brand,” said Sara Tervo, Express chief marketing officer.
According to a release, the players will also make in-store appearances and be part of the brand’s social channels on occasion.“I’m excited to be the newest Express ambassador and talk about my personal style,” Stroud said.
“Whether I’m dressing up for game day or hanging out with friends, my clothes reflect how I’m feeling that day, and Express always comes through with different fits for all the occasions in my life. When I put on a suit, I get a special feeling – it creates a whole new level of confidence and I’m hoping to inspire others to feel that way every time they get dressed.”
