NCAA Basketball Players Use Biggest Stage to Deliver Message

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A social media effort to raise awareness about inequities in college sports by some prominent basketball players came with calls for rules changes and requests for meetings with the NCAA president and lawmakers.

The players who got #NotNCAAProperty trending on social made no threats of protests at tournament games, which started Thursday night and will have millions of viewers all weekend.

Following a year of activism in sports that included NBA players shutting down the playoffs after a police shooting, it seems fitting that college athletes would use March Madness to get a message across.

NCAA vice president of basketball Dan Gavitt, who communicates frequently with coaches, said Thursday he was not aware of any plans for player protests that could interfere with tournament games being played.

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