The NASCAR driver who recently rose in fame after unintentionally sparking the “Let’s Go Brandon!” phrase says he’s had a hard time finding corporate sponsors following the chant going viral.
“It got extremely difficult for us. … If you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side,’” Brown told Sports Business Journal in a recent interview.
“It’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base. If I’m going to divide Coca-Cola, why would they want to talk to me?”
The phrase “Let’s Go Brandon” took over social media In October after an NBC interview with Brown. Fans of NASCAR were chanting “F— Joe Biden” during the interview, and in an apparent attempt to steer the interview away from politics, reporter Kelli Stavast said they were chanting “Let’s Go Brandon” in support of Brown.
