The lawsuit was filed by attorneys Ben Crump and Paul Napoli. The attorneys in a Tuesday press statement accused the company of “specific marketing of talcum-based baby powder to Black women, despite links to ovarian cancers.”
The case cites multiple reports describing Johnson and Johnson’s “targeted marketing to Black women,” including a 2019 report from Reuters that found that, in 2008 and 2010, nearly half of the company’s spending on promotions for baby powder was “directed at overweight and minority women.”
“This lawsuit is about the lives of our grandmothers, our mothers, our wives, sisters and daughters — all of whom were cynically targeted by Johnson and Johnson,” Crump said in the Tuesday statement. “All the while, company executives knew the risk of ovarian cancer from talc.”
