Are you paying attention to AI? Best get moving.
Artificial intelligence has been the focus of a number of Radio World articles in the past couple of years, including an ebook in 2020 and our news coverage of companies like Veritone, Super Hi-Fi, Adthos, Microsoft and MultiCAM Systems.
But the topic is changing so fast that most of those articles are now dated. And now, with people learning what “generative” and “natural language processing” mean, and with the internet buzzing about DALL-E and ChatGPT and all the fun things they can do, the professional implications for radio of these kinds of tools are really dawning.
So here’s a thought-starter. I asked ChatGPT — the model from OpenAI that interacts in a conversational way — to give me 10 bullet points on ways that generative AI technology might be used in the radio broadcast industry and its technology infrastructure.
Here’s what it spit out (numbered items are from ChatGPT, while the rest of this story is by me — a caution that will become increasingly relevant, I fear):
- Content generation: AI can be used to generate news articles, weather reports and other types of content for radio broadcasts.
- Music selection: AI can analyze listener preferences and playlists to recommend and automatically schedule music for radio stations.
- Voice synthesis: AI can be used to create virtual DJ or host voices that can interact with listeners and present music and content.
- Ad targeting: AI can analyze listener demographics and listening habits to deliver targeted advertisements to specific segments of the audience.
