Warner Bros Discovery said on Thursday it was adding a new offering to its Max streaming platform, a round-the-clock news service called CNN Max, in the United States on Sept. 27.
CNN Max will leverage the news network’s global reporting resources, and will also offer new original programs, such as “CNN Newsroom with Jim Acosta, Rahel Solomon, Amara Walker and Fredricka Whitfield,” Warner Bros Discovery said in a statement.
CNN Max will seek to capitalize on the immediacy of breaking news and analysis, differentiating CNN Max from the short-lived CNN+ streaming service, which launched in March 2022 and featured lifestyle programs.
CNN’s parent, Warner Bros Discovery, has been working to increase how much time subscribers spend on its Max streaming service, augmenting its HBO scripted series with Discovery’s reality shows to keep viewers watching.
Breaking news and analysis would further expand Max’s programming, even as it allows CNN to reach a younger streaming audience.
