US fashion retailer Hibbett changes corporate name

Hibbett, a US-based athletic-inspired fashion retailer, has announced that the company has changed its corporate name from Hibbett Sports to Hibbett. However, the company’s ticker symbol Hibb will remain unchanged. Hibbett has a rich history of convenient locations, personalised customer service and access to coveted footwear and apparel from top brands.

“Over the past several years, we have transitioned our corporate strategy to emphasise the athletic-inspired fashion merchandise that our customers covet. Our new corporate name of Hibbett, Inc better reflects our consumer centric toe-to-head focus that leads with in-demand footwear and provides cross-category connectivity to our apparel and accessory offerings,” Mike Longo, president and chief executive officer at Hibbet, said in a press release.

“While we will continue to offer select products for customers that participate in individual and team sports in a number of stores and through our best-in-class omni-channel platform, providing a compelling assortment of athletic-inspired fashion footwear, apparel, and accessories to underserved neighbourhoods and communities across the United States will remain our primary focus,” Longo said.