The impacts of blackfishing in entertainment

The scene begins with the picturesque “Perfectville.” Pristine and well-manicured lawns. A clear blue sky. Ambient music and the faint sounds of birds chirping. A neighbor out to get his morning paper.

Suddenly, the music stops, the wind picks up and a thunderstorm begins to brew. A black car and a tour bus pull in and security is recruited. A group of women descend the steps of the bus, and as the last one, Jesy Nelson, steps down, the beat comes in. Nelson is rocking thick silver chains, an oversized jacket and jeans and a voluminous curly wig. This is the music video for Nelson’s new song, “Boyz,” featuring Nicki Minaj.

“Boyz” is Nelson’s debut single as a solo act, after the singer left Little Mix, a popular UK girl band, in December of 2020. Not soon after the visuals for her song were released, Jesy was accused of blackfishing and appropriating Black culture.