Neiman Marcus appoints fashion and lifestyle director

Neiman Marcus announced on Thursday the appointment of Lisa Aiken as its new fashion and lifestyle director.

The newly created role is part of the company’s merchandising and planning team transformation. In this role, as of August 9, Aiken will serve to amplify its momentum, which has seen the addition of nearly 50 new and notable brands, 20 exclusive capsules and offerings, and one-of-a-kind experiences within the existing portfolio of brands this spring alone. According to the retailer, its top 20 brands were up approximately 35 percent in Q3 as compared to 2019, and its luxury partners are expanding by 350 points of distribution.

More specifically, she will act as a fashion-forward expert to identify emerging brands, discover new trends and services across the fashion and lifestyle space. Aiken will report to Lana Todorovich, president and chief merchandising officer of Neiman Marcus Group.

“We have been on a journey to find a global fashion leader who is a digital native and will help accelerate the growth of Neiman Marcus’ loyal brand portfolio with a fresh perspective,” said Todorovich.

“Lisa has a keen understanding of both luxury fashion and emerging brands, coupled with her expertise as a compelling storyteller of seasonal fashion messages and skills on digital platforms. She brings a unique perspective and further enhances the fashion and technology authority of Neiman Marcus.”

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