House GOP re-election arm launches new initiative to highlight candidates’ diversity, unique stories

Monica De La Cruz says that her “American dream” started as a child growing up in Texas along the U.S.-Mexico border “in the Rio Grande Valley with simple beginnings.”

De La Cruz, the Republican nominee in Texas’ 15th Congressional District, is the first GOP candidate showcased in a new initiative by the National Republican Congressional Committee.

The paid media effort by the House GOP’s re-election, shared first with Fox News on Monday, arm aims to highlight top party recruits who represent what the NRCC calls “the unique stories and diversity of the Republican Party in communities across the country.”

“We launched this project to help talented candidates like Monica tell their stories at home and increase their visibility nationwide,” NRCC Chairman Rep. Tom Emmer said in a statement.