Today, the Green Sports Alliance and Arc, a technology company owned by Green Business Certification Inc. (GBCI), announced the Playing for the Next Generation campaign (“PLAY”). Through PLAY, GSA and Arc will collaborate in harnessing the transformative power of sports through the launch of a new program to drive global climate action and environmental leadership.
“The Green Sports Alliance is excited to launch PLAY at this important inflection point in green sports,” said Scott Jenkins, Co-Founder and Board Chair of GSA. “In our first ten years, we mobilized a movement; but in the next ten, we must leverage our collective influence and data to protect the communities and industry that we’ve dedicated our lives to. Our partnership with Arc allows us to quickly deliver vital tools and technologies tailored to the unique needs of our members and greater network.”
A 300-plus member trade organization, GSA plans to bring PLAY to the greater sports community in late 2021.