The integration is launching in 27 markets, including the U.S., and will reach more territories in the coming months, Facebook said.
Facebook described the expansion as a “natural next step” in its ongoing relationship with Spotify. In addition to the full-track capability via a “miniplayer experience,” users can share 30-second music clips from Spotify and other music services into Facebook and Instagram Stories.
“Music has always been a vehicle for expression, but it’s also a means of connection,” a Facebook blog post said. “Whether you’re discovering a new artist through a friend or sharing your favorite songs from growing up, music has the power to bring people together.”
The tech companies first teamed up in 2019 with an agreement allowing 15-second music clips to be posted to Facebook Stories.
The expanded Spotify arrangement was mentioned last week among a raft of major audio announcements last week by Facebook. The social media giant is making a push in the podcast and audio space, which is an increasing focus for a range of companies. Similar to the Spotify deal, podcast listening will be enabled within the Facebook app. The company also created a new forum for audio creators and launched an alternative to Clubhouse’s social audio platform.