New kids on the blockchain! Best known for playing vampire Alice Cullen in The Twilight Saga franchise, Ashley Greene is taking her talents from Hollywood to the Metaverse. The actress recently launched a new NFT project called Fridgits alongside husband Paul Khoury and a team of female entrepreneurs.
Non-fungible tokens (NFTs) are unique digital assets that are bought and sold online, often in the form of artwork with cryptocurrency. Think: virtual trading cards. Fridgits is the first food-based NFT with 20 ingredient-illustrated characters living on the Ethereum network. As part of the Metaverse marketplace, Fridgits aims to bridge the gap between the food industry and web3 integration. And unlike some NFTs, this revolutionary system is based on categories rather than individual assets.
“I was initially introduced to the world of crypto, blockchain and NFTs by my husband Paul,” Greene exclusively told Us Weekly on Monday, February 21. “At first, it was a lot to wrap my head around, but when I started to understand the safety and accountability the blockchain offered, as well as the possibilities of the Metaverse, I was hooked. It’s definitely a bit foreign to a lot of people but so was the internet at first.”
