It’s Earth Day! And no matter how you’re celebrating, it’s a great time to reflect on your own impact on the earth. Whether it’s reducing waste or using sustainable beauty products, there are many things we can change in our daily routines to live in a more earth-friendly way. One way you can cut down on your environmental impact is ditching fast fashion and instead shopping sustainably. But it’s not as easy as you might think. Sustainability has become somewhat of a marketing ploy for many companies; that’s why we talked to experts to figure out what brands are actually sustainable and what you should look for when trying to make the switch to sustainable fashion.
What is sustainable fashion?
So what exactly does sustainable fashion mean? “Sustainable fashion usually means eco-friendly practices in the fashion industry, referencing the approach of designing, producing and consuming clothes that respect the planet by causing little to no damage, and therefore sustaining the environment,” says Katrina Caspelich, the director of marketing for Remake, a nonprofit fighting to end fast fashion. “At Remake, we define this term holistically by looking at both the planetary and human impact, defining sustainable fashion also as the industry’s practice of sustaining the healthy lives of the people who make our clothes through living wages, safe work conditions and maker well-being.”