‘Unapologetically brown’: How South Asian designers in the US, Canada and Europe are embracing their ‘desi-ness’

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For many South Asian immigrants and their children, identity is a multifaceted question wrapped up in two worlds: the traditions of the home country of their parents and the culture and society they are growing up in. Invariably, their personalities and even their professions are influenced by the balance they seek between their daily experiences and their ethnic roots.

Many immigrant Indians in Canada, the US and Europe have embraced their “desi-ness” and the milieu they have been thrust into, and combined their influences to create art, design or fashion businesses. The more successful of these endeavours often draw on the best of both worlds; they help their founders celebrate their multicultural reality, honour their heritage and create their own identities.

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