Peloton’s acquisition spree. Bloomberg reports three smaller acquisitions by connected fitness company Peloton Interactive over the past several months. These include AI voice assistant company Aiqudo in February, as well as fitness smartwatch maker Atlas Wearables and interactive workout mat Otari in the final quarter of last year.
Peloton told the publication that the three deals had closed and were intended to provide the company with new technologies and personnel. Based on each company’s expertise, that could include new offerings to the fitness platform such as a digital voice assistant or new hardware products.
In December, Peloton had announced a deal to acquire Precor, a manufacturer of commercial fitness equipment, for $420 million. Word also spread around that same time of Peloton’s acquisition of digital fitness platform Peerfit.