If you don’t know, now you know: You can now wear famous pieces of art on your wrist…as your watch. Swatch, known for its art-forward, fun, quirky, maximalist, yet stylish timepieces at an affordable price point, launched a new collaboration with multiple art museums in March. And, as you’d think, everything is gorgeous.
For example, now you can wear The Birth of Venus as an accessory, or a Lichtenstein. “For this collection, we wanted to build a puzzle of elements, each representing a side of Swatch. That’s why for MoMa in NYC, we focused on Roy Lichtenstein, for the 100th anniversary of the artist’s birth, which falls perfectly into the picture, but also that’s the pop side of Swatch,” said Swatch’s Creative Director, Carlo Giordanetti, while explaining the inspiration behind this new collection during the launch event at the historical Convento do Beato in Lisbon, Portugal.
