At Dior, Kim Jones has collaborated with some of the finest visual artists out there, from Peter Doig to Raymond Pettibon and Daniel Arsham. But somehow this season’s joint effort with a 29-year-old rapper from Houston made the most sense. Travis Scott is one of the most remarkable musicians in the world right now, a Gen Z idol who embodies the esoteric fashion attitude of social-media culture and who has a child with Kylie Jenner. He is the type of celebrity who sits front row at Jones’s shows. But today the hip-hop community is no longer being dictated to by fashion. They’ve shifted that paradigm, claimed their rightful influence on the industry, and got behind the wheel.
Scott’s collaboration with Dior was a manifestation of that evolution: a meeting between a creator and his muse, who hadn’t quite decided who had been cast in which role. “From the stage to the music, it was never just about the clothes but about the experience,” Scott said during fittings in Jones’s Paris ateliers. “It’s how you see and hear it, how you see the music.” He was talking about the live show production—which spliced memories of Christian Dior’s childhood gardens with the cactus-heavy Texan landscape Scott grew up around—but he might as well have been painting a picture of his own fashion understanding. Gifted with an instinct for styling, Scott has a personal wardrobe as distinctive as his sound. “It’s about taste, isn’t it?” Jones told Scott. “Some people have it, some don’t. Luckily you do!”