Skechers is teaming up with footballer Michael Ballack for a new campaign set to launch in Germany and throughout Europe this year.
The three-time German Footballer of the Year with four national championship wins will appear in multi-platform marketing initiatives in support of the brand’s performance and lifestyle collections.
The partnership comes as Europe serves as one of the brands strongest performing regions with Germany acting as an important market.
“The energy and enthusiasm for Skechers in Germany these last few years has exceeded anything that I have seen in the more than two decades that we have been here. There is a real buzz for the brand, and Michael Ballack reflects what defines Skechers: style, quality and the cornerstone of comfort,” said Christoph Wilkens, managing director of Skechers Germany.
“As a player, he made history in Germany and, with his personable nature and extensive fanbase, is ideal for Skechers. It’s a natural collaboration that we believe will further build awareness of our already popular men’s product offering, and for Skechers Germany, a proud moment to see a local hero in our store windows, as well as campaigns across Europe.”
