Shanghai Fashion Week Goes Green and Creative for Fall

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Once again a full physical showcase amid a global pandemic. Shanghai Fashion Week will be announcing the provisional lineup for the fall 2021 season on Monday, WWD can exclusively reveal.

Despite two weeks postpone from its usual mid-March dates due to local COVID-19 cases flare-ups in February, Shanghai Fashion Week will return in full force from April 6 to 13, with a comprehensive physical showcase calendar, sustainability events and creative panels, such as the inaugural Yu Prize and the “Ulio Space” exhibition at Mode Shanghai, and sales-driven digital initiatives.

This season, titled “Bloom the Spring,” over 100 brands will show their fall 2021 collections as a part of the official calendar, under the Chinese government’s COVID-19 health and safety guidelines.

Some 65 percent of them are returning brands, and over 50 percent are Shanghai-based labels. Over 40 percent of them are eco-conscious brands, and some 50 percent of them will showcase fashion collaborations on the runway, Lu Xiaolei, deputy secretary-general of Shanghai Fashion Week Organizing Committee, told WWD.

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