Republic Records Wins 2021 Clio Music Award for The Weeknd’s ‘After Hours’ Album Campaign

Republic Records won a Clio Music Award on Thursday for best integrated campaign for its album campaign for The Weeknd’s After Hours. Republic also won label of the year at the inaugural Clio Music of the Year Awards.

Clio Music Awards recognize excellence in creative work for the marketing or promotion of an artist, label, music brand, product or service, as well as the use of music in advertising. Five Clio juries reviewed submissions across 26 mediums and awarded 10 Grand Clio Music trophies as well as an array of gold, silver and bronze statues for a total of 240 awards.

This year, for the first time, they also presented Clio Music of the Year Awards. Winners were those scoring the most “statue points” for entries submitted across all medium types. In addition to Republic Records’ award, Sony Music Publishing took music publisher of the year and Spotify In-House took agency of the year.

“This year our juries evaluated esteemed work that really met the moment during a time of uncertainty and change,” Clio president Nicole Purcell said in a statement. “We received impressive submissions from all around the world, many of which put a spotlight on the power of music to connect, inspire and soothe us – even during difficult times.”