Qurate Retail, Inc., the Englewood, Colorado-based parent company of retail platforms including QVC and HSN, announced on Tuesday that David Rawlinson II will be joining the group as president and CEO on October 1, 2021. In his new role, Rawlinson will be expected to use his expertise in e-commerce and customer trends to oversee the multi-platform retail group’s initiatives as it seeks to adapt to changing consumer behavior.
He succeeds Mike George, who has held the role since 2018, having previously served as president and CEO of QVC for over 12 years. In order to ease the hand-over, there will be a two-month transition period starting August 1, during which George will remain in his current role and Rawlinson will serve as president and CEO-elect.
From October 1 until his retirement at the end of the year, George will continue to assist with transitional matters as a senior advisor to the company. Rawlinson brings more than two decades of experience in a wide range of roles to his new position. Having spent over seven years at Fortune 500 industrial supply company Grainger from 2012 to 2020, he most recently served as CEO at consumer data firm NielsenIQ.
