PSG opens first US store in LA

French soccer club Paris Saint-Germain has become the first European team to open a permanent store in North America with the launch of a retail location at Westfield Century City Mall, Los Angeles.

Opened in collaboration with sports merchandise licensing company Fanatics, the store offers the latest PSG products from Nike and Jordan Brand, including the club’s recently launched Jordan Brand home kit.

The location also stocks the entire #PSGLIMITED collection, as well as apparel and accessories that are exclusive to the North American market or to the LA store itself.

Fanatics, which owns a stake in Lids Sports Group, has channeled the American retail specialist’s expertise into creating an immersive in-store experience. Thanks to Lids’ technical capabilities, customers will be treated to a seamless check-out experience, courtesy of mobile devices at the point of sale, and will also be able to customize products on demand.

“With this store we were able to bring together the appeal of the PSG, Jordan and Nike brands, with Fanatics’ capacities in terms of real-time product supply and our relationship with Lids, which guarantees our customers in Los Angeles a one-of-a-kind shopping experience,” said Zohar Ravid, general manager of international development at Fanatics, in a release.