Parley for the Oceans launches eyewear with M.I.A.

Parley for the Oceans unveiled on Tuesday a new luxury eyewear collection created from marine plastic debris and reclaimed fishing nets in collaboration with Sri Lanka born, UK-based artist Maya Arulpragasam, who performs as M.I.A.

The Clean Waves range has a dual mission to serve as a creative fundraising platform and uses 100 percent of net proceeds from its sales to support the expansion of Parley’s remote island cleanups, education and infrastructure projects.

The luxury brand invites select artists, creatives and activists to design innovative products made from Parley Ocean Plastic. Clean Waves also aims to be a truly circular brand by inviting consumers to trade their sunglasses in at the end of life for recycling in exchange of a discount.

The collaborative collection launches with a core ‘Archetype’ model in 14 variations, as well as with an exclusive capsule collection of modular sunglasses. The capsule will be promoted through a series of images and a video featuring M.I.A. captured by photographers Inez van Lamsweerde and Vinoodh Matadin.