The company has partnered with Champion Athleticwear to launch an upscale and limited-edition collection, Champion x Nili Lotan, on June 23. The designer will also open an Aspen, Colo., pop-up on Tuesday.
The collaborative collection combines sport styles with luxury, capitalizing on Champion’s authority in athletic apparel and Lotan’s minimalist design expertise.
The line features a sports bra, biker short, leggings, a tracksuit, zip-up hoodie and a sweatsuit. It is being developed for one season.
Lotan, who is also chief executive officer of her brand, said, “To me, this collaboration is all about athletic meets luxury. How to wear athletic clothes beyond the workout, how to integrate versatile, flexible pieces in one’s wardrobe. The styles in the athletic capsule are all meant to be interwoven with the styles of my main collection. They are perfect for a workout, running errands, lounging on the weekends or travel. One can dress them up or down.”
The collaboration will be available at all Nili Lotan retail stores, NiliLotan.com, Forward, Goop, Intermix, Matchesfashion, Net-a-porter and TNT.
“Working with Nili Lotan has brought us fresh and exciting styles for the season,” said Jon Ram, group president of global activewear for HanesBrands, Champion’s parent. “Nili Lotan is renowned for her unique style and positioning within the luxury women’s category. As we continue to work at the intersection of activewear and lifestyle, the opportunity to blend champion’s timeless athletic heritage with a premium, ready-to-wear capsule made perfect sense.”
