New York Fashion Week prepares for full-on physical comeback in September

Set to run September 8 through 12, the Spring/Summer 2022 season of New York Fashion Week will mark the physical revival of the event, with most runways expected to be held as traditional in-person affairs, rather than the digital shows that dominated the last two seasons.

The core of the event’s calendar will be made up of the 11 brands that, with the support of IMG, recently formed the Fashion Alliance: Telfar, Rodarte, Proenza Schouler, Altuzarra, Brandon Maxwell, Prabal Gurung, Sergio Hudson, Monse, Jason Wu, LaQuan Smith, and Markarian.

These labels, which have all committed to show their collections at New York Fashion Week for three seasons, starting September, will unveil their latest offerings as part of NYFW: The Shows, a program organized by IMG and sponsored by Afterpay.

The Fashion Alliance is just one of the initiatives launched by fashion institutions as a show of industry solidarity in the face of the coronavirus pandemic over the last few months. For example, the CFDA/Vogue Fashion Fund and the ANDAM prize – both of which have historically focused on emerging designers – have launched grants to support established brands that have struggled to deal with the impact of the health crisis.

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