Men’s Wearhouse & Kenneth Cole launch Awear-Tech sportswear collection

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American companies Tailored Brands and Kenneth Cole have partnered to launch the Awear-Tech sportswear line for Men’s Wearhouse that incorporates performance fabrics powered by 37.5 technology. The line combines performance, comfort and versatility that offers customers the ideal wardrobe foundation as they balance work, travel and social activities.

The Awear-Tech garments enhance comfort as the technology within the fabrics works cohesively to create a temperature-regulating system. The assortment ranges from five-pocket pants, chinos, shorts and joggers to tees, polos, hoodies and outerwear. Colours include a variety of foundational hues along with subtle stripes and graphics, the companies said in a joint press release.

Awear-Tech incorporates 37.5, an advanced fabric technology from the high-performance sports world. Its patented active carbon particles remove moisture in the vapour stage before sweat can form. In addition, other technical components such as four-way stretch, rubber-coated zippers, interior loop constructions, silicone gripping and concealed trouser pockets, along with traditional and technical fabric blends, provide enhanced and practical performance attributes.

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