Kanye West’s New Song “No Child Left Behind” in Ad Starring Sha’Carri Richardson

An ad for Beats by Dre that aired during Game 6 of the 2021 NBA Finals on Tuesday, July 20 included a new Kanye song, entitled “No Child Left Behind.” The ad featured slow-motion footage of sprinter Sha’Carri preparing for a race, running and then looking up at the sky. “He’s done miracles on me,” Kanye sang in the minute-long video.

The spot featured the official announcement that the 44-year-old rapper’s tenth studio album, DONDA, will be released on Friday, July 23. This follows a listening event being livestreamed on Apple Music from Atlanta’s Mercedes Benz Stadium on Thursday, July 22 at 8 p.m. ET. Sha’Carri made headlines earlier this month when she wasn’t chosen for the U.S.

4×100 meter relay team ahead of the 2020 Tokyo Olympics, despite prevailing in the 100-meter event during June’s Olympic Trials. The 21-year-old track and field standout faced a one-month ban after testing positive for marijuana, putting her in violation of the 2021 World Anti-Doping Code. For Kanye, this marks his first album since 2019’s Grammy-winning Jesus Is King, and it’s his first new music since ex Kim Kardashian filed for divorce in February.

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