Jeanswear brand Wrangler to launch ATG collection for women in US

Pic: Wrangler

Wrangler, a global icon in jeanswear and casual apparel, has announced its US summer launch of All Terrain Gear by Wrangler (ATG) for women. Building on the brand’s men’s line, which launched in 2019, ATG by Wrangler provides versatility, moveability and price accessibility to women seeking sensibility and effortless style in their wardrobe staples.

Category tested to offer strength and performance benefits seen in the industry’s leading outdoor lifestyle brands, the stylish aesthetic also makes each piece in the collection ideal for everyday wear. The women’s ATG by Wrangler line features a high back waistband for coverage and comfort during movement and fabric properties like wicking, UPF, water repellence, quick dry and stretch, the brand said in a press release.

The collection includes layering pieces such as a tank, pocket tee and multiple mixed material shirts, along with several bottoms and an anorak windbreaker that allow for mixing and matching. All products incorporate recycled polyester and many also have other sustainable materials such as organic cotton.

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