In an age where fashion trends are constantly changing and options are becoming available at lower and lower prices, how conscious do we need to be about the products we are buying and the companies we are supporting? People are quick to call out brands like SHEIN for fast fashion and instead promote options like thrifting or sustainable clothing companies, but how accessible are these options, and do they really make a difference?
One thing is for sure: there is no ethical consumption under capitalism.
When people hear the term ‘fast fashion’ they may think of brands like SHEIN, Fashion Nova and ROMWE, and while it is true that these brands all qualify, we utilize fast fashion far more frequently than we realize. Urban Outfitters, Zara, Forever 21 and more all fall under the fast fashion umbrella. Fast fashion is any clothing turned out at an increased pace for cheap prices, often using cheap materials to bring trending designs and styles to mass-market consumers.