Is The RealReal Launching Its Own Fashion Brand?

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WWD has learned that the consignment website — best known for selling the fashions of other companies — is in the process of hiring a senior in-house designer, with the apparent goal of launching a “private label.”

Judging from a job posting on The RealReal’s own site, the designer position, which will be based in either New York or San Francisco, will set the “overall direction in the conceptual and final development of product lines within TRR (private label),” describes the listing.

The company says it is “Seeking a seasoned designer with end to end experience in the entire design process from market research to sketch, specs and fit. The senior designer will help launch a series of strategic initiatives around sustainable product development and upcycling. Deep knowledge of product development, construction and finishing techniques is essential. This role requires a strong track record of product design from well known luxury brands,” the listing reads.

A representative for The RealReal, however, wrote off the job as more of a special project-based position. “We’re always looking for opportunities to increase our impact when it comes to creating a more circular future for fashion. Adding design talent to our team will help us explore potential avenues for sustainable creation that keep existing products and materials out of landfills and in circulation, including expanding our new ReCollection upcycling program,” the spokesperson wrote to WWD in an email.

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