Hoka appoints senior director of apparel, footwear design

With 20 years of experience in apparel, Evie Moe will join the brand as its first senior director of apparel. Most recently, she served as the vice president of design at Cotopaxi, where she led the team designing sustainably-minded apparel and packs. Prior to Cotopaxi, she held a variety of roles at New Balance, including leading the global design team for its men’s and women’s performance and lifestyle apparel categories. Moe has also worked as a designer at Lucy Activewear and Perry Ellis International.

Likewise, to strengthen the Hoka footwear team, Matt Rask has been hired as the senior director of footwear design. Previously, he served as senior creative director for the running and outdoor divisions at Under Armour, lead designer at Smith Optics, and senior designer at Nike. Rask was also the owner and principal of Jackelope Studios, where he developed creative and design solutions for Patagonia, Black Diamond, Nike, Oakley, Keen and Anon.

“In our first decade as a brand, Hoka footwear – and more recently, Hoka apparel – has already made us reimagine what products can do, how they can look, and most importantly, how they can perform and feel. The challenge for Hoka going forward is: now that we’ve already changed the game, how do we continue to innovate, push the envelope, and provide groundbreaking solutions for athletes?” said Gretchen Weimer, vice president of product at Hoka.