Francesco Scognamiglio is making a comeback with a project called Monogram.
WWD learned that the Italian designer has sold his Francesco Scognamiglio and Maison Francesco Scognamiglio former brands to Y Capital Management, the investment fund that back in 2015 acquired 30 percent of the Italian designer’s fashion company. Asked about the reasons behind his decisions, Scognamiglio said he and his investor had different visions on the business.
Scognamiglio made his runway debut in 2000 at Alta Roma, in the Italian capital, during couture week and after that experience regularly showed during Milan Fashion Week. In 2016, the designer introduced a couture line in Paris.
Following the agreement between Scognamiglio and Y Capital Management, the designer won’t be able to use the moniker Francesco Scognamiglio and Maison Francesco Scognamiglio. However, he retained the rights on the @francescoscognamiglio Instagram account, which will be pivotal to communicate his new project.
“The most difficult things happening to you during your life definitely make you stronger and I’m ready to restart with new energy,” said the designer. “My monogram is becoming my logo, the distinctive feature of this new adventure, which is going to have a strong digital component.”
The designer’s line will include ready-to-wear and couture, identified by a pink and white label, respectively.
