Former finance exec launches second career as wellness brand founder

Cindy Barberes

After a successful 13-year career at SEI, the Oaks-headquartered wealth and investment management solution firm, Cindy Barberes felt ready for a change.

“I was just burned out,” she recalled. As a result, she decided to leave the financial sector and pursue something entirely new.

During the initial six months after leaving corporate America, Barberes began honing in what the next phase of her life would look like. Already health conscious, she took a program through Duke University focused on integrative health coaching. “It was just such a transformative experience,” Barberes said. In the two years that followed, she did some health coaching before ultimately forming her own wellness brand, H. Honeycup, in 2017.

The products came the following year. “Each year, there are a few more,” said Barberes, noting the company name is a nod to her love of honeysuckles and buttercups.

Wanting to create a tangible product, Barberes, who grew up in King of Prussia and graduated from Villanova University and Drexel University, combined her expertise with that of her husband, Kevin Parker, who has over two decades of experience manufacturing personal care and similar products, currently through his Raintree Laboratories.

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