Fashion brands, retailers to continue to sell and buy virtually: Joor report

The global fashion sector is firmly in post-pandemic recovery mode, with the majority of global fashion brands and retailers expected to opt for hybrid virtual selling models to support in-person appointments this summer.

According to a survey by Joor, a leading wholesale management platform for luxury, fashion and home, 90 percent of surveyed brands said they will present new collections this summer and 92 percent of buyers said they will be attending buying appointments in the same period, showcasing post-pandemic recovery mode.

Still, as we enter the SS22 selling season, global fashion brands and retailers will continue to sell and buy virtually again this summer. A significant 98 percent of brands said they will use virtual selling this summer, while 89 percent of retailers said they will be using virtual buying.

Likewise, the survey revealed that 85 percent of buyers have a medium or high interest in discovering new brands at the moment. This appetite for newness is supported by the fact that 86 percent of retailers have less than half of their inventory as carryover styles.